Create branches based on object and relationship conditions across automation types

You can relate people to non-people data called objects - like companies, accounts, and online courses - and trigger automations based on this data. Previously, you could only use object and relationship attributes in branches within object and relationship-triggered automations. Now, you can use this data to split people in your workflows across all automation types - segment-triggered, event-triggered, etc. Check out how you can use this functionality to personalize onboarding, drive feature adoption, and more!