Feature
Handle SMS replies from your audience
Customer.io now automatically handles SMS opt-out keywords like STOP and UNSUBSCRIBE without requiring webhook setup. SMS replies can also trigger automations, allowing you to add respondents to segments and send follow-up messages.
With this release, you can automatically handle opt-out keywords like STOP and UNSUBSCRIBE without setting up a complicated webhook-based workflow. Now we handle these for you.
You can also use SMS replies from your audience as automation triggers. Now when people respond to messages, you can add them to segments, send them follow-up messages and so on.
smsautomationmessagingcompliance
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