Objects: a new way to group people together

To create objects, you’ll define their type—like companies, accounts, and so on. Then you’ll create them—this process is a bit like identifying people. You’ll identify an object, set its attributesA key-value pair that you associate with a person or an object—like a person’s name, the date they were created in your workspace, or a company’s billing date etc. Use attributes to target people and personalize messages., and then add relationships to people.