Subscription center for managing audience preferences

In the past, if you wanted to manage your audience’s subscription preferences, you would have had to set up attributes representing people’s preferences and apply preferences to messages with complicated segments or automation filters. It was a confusing, error-prone process. The new subscription center feature lets you set topics for your automations, broadcasts, and newsletters, and automates preference logic. When people click the Unsubscribe link in your messages, our default unsubscribe page now lets people pick their subscription preferences—providing an easy way for people to update their preferences and creating a way to retain subscribers who might not like all of your messages.