FeatureJan 29, 2024

Trigger automations by objects and relationships

You can now trigger automations based on object updates, relationship updates, or new relationship additions. This enables more granular automation workflows such as sending a person through a journey when an account they manage is updated or their role changes.

Your toolbox in Customer.io just expanded! You can now trigger automations based on an update to an object, an update to a relationship, or the addition of a relationship to an object. This is helpful when, for instance, you want to send a person through a journey when an account object they’re a manager of is updated or when their role at the account has changed. Go to Automations in the left hand navigation and click Create Automation in the top right to get started.

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