Reddit Ads: Event Source URL and Product Metadata Fields

 

Improvement

  

The Reddit Ads Conversion Event object now supports two fields Reddit recommends for better attribution and reporting:

• event_source_url — the full web event URL, improving click attribution and domain visibility in Reddit's Events Manager.
• metadata.products — a JSON array of product objects (id, name, category, quantity, item_price) for product- and brand-level reporting, in addition to the existing event-level value and item_count fields.