Improvement
LinkedIn Conversions: lead as an Optional Field
LinkedIn Conversions now supports an optional lead field to map Lead Gen Form Response IDs and attribute conversion events to specific lead forms.
linkedinconversionsintegrationslead-forms
Census Changelog
Census — Data, ETL product updates and releases, tracked on megachangelog.
Announcement
API V2 Beta Endpoints Now Available
Census introduces the first V2 API endpoints with a new Sources API that supports region and storage backend selection, Group ID management for access controls, and Personal Access Token authentication. Workspaces have been removed from the API and Workspace API Keys are no longer supported.
apibetasourcesauthenticationmigration
Improvement
SFTP: Atomic File Uploads
SFTP destination now supports atomic uploads by writing to a temporary path first and publishing to the final path only after completion, preventing downstream processes from reading partial files. This feature can be enabled in Advanced Configuration with an optional custom temp file directory.
sftpuploadsdata-integrityreliability
Breaking2026.09.25
Google Sheets: Primary Identifier Mapping Required
Starting September 25, 2026, Google Sheets destination syncs require a primary identifier mapping to track row changes accurately. New syncs and edits to existing syncs must specify a unique source column as the key, either via the UI or API/Terraform with is_primary_identifier: true.
google-sheetsdestinationssyncsbreakingapi
Improvement
HTTP Request: Raw Payload Type Support
The HTTP Request destination now supports a raw payload type for sending non-JSON request bodies, including XML and SOAP envelopes.
httpapixmldestinationspayloads
Improvement
File-Based Destinations: File Name Timestamp Offset
File-based Activations destinations now support offsetting timestamp tokens in sync file paths by a configurable number of seconds.
file-based-destinationsactivationstimestampconfiguration
Improvement
Asana: Update Only sync behavior
Asana now supports an Update Only sync behavior that uses the native Asana ID (gid) as the key, allowing users to update existing records without creating new ones.
asanasyncfeatureintegration
Improvement
Appcues: Group Object Support
The Appcues connector now supports the Group object for syncing account-level properties like plan tier, MRR, and renewal date using group_id as the identifier.
appcuesgroupsintegrationproperties
Improvement
Reddit Ads: Event Source URL and Product Metadata Fields
The Reddit Ads Conversion Event object now supports event_source_url for improved click attribution and metadata.products for product-level reporting, enabling better tracking and analysis in Reddit's Events Manager.
reddit-adseventsattributionreportingintegrations
Improvement
Mixpanel: India (IN) Region Support
The Mixpanel connector now supports India as a data residency region. Users with Mixpanel projects in India can select the IN region from the region selector to route syncs appropriately.
mixpanelconnectordata-residencyregionsindia
Improvement
Braze: Additional API Region Support
The Braze connector now supports additional API endpoint regions including Australia, Indonesia, Japan, and Korea, allowing accounts hosted on non-US/EU instances to connect to Fivetran Activations.
brazeapiregionsconnectoractivations
Feature
Planhat: Owner Field, Conversation Object, and Mirror Sync Support
Census now supports mapping Company Owner fields to Planhat users, syncing Conversations as standalone objects, and enabling Mirror Sync for bidirectional record synchronization including deletes. Additionally, datetime custom field mapping is now available.
planhatintegrationsynccrmdata-mapping
Feature
Amazon DynamoDB: Role-based IAM Auth with External ID
Amazon DynamoDB destinations now support role-based IAM authentication with an External ID, preventing the confused deputy problem. Users can enable role-based auth via a toggle that generates a Fivetran-managed External ID to add to their AWS IAM trust policy, ensuring only their Fivetran account can assume the role.
dynamodbiamauthawssecurity
Announcement
Streamlining Fivetran Activations - Upcoming Integration Changes
Census Activations are transitioning to operate as a native Fivetran feature with changes to UI, API, access controls, and cloud infrastructure. Most customers require no immediate action, but API users should plan for migration to new endpoints before Q3 2026 deprecation.
activationsfivetranapibreakingmigration
Improvement
LinkedIn Ads: IPv4 Address and GAID as Conversion Identifiers
The LinkedIn Ads connector now supports IPv4 Address and GAID (Google Advertising ID) as identifiers for Conversion Event syncs, expanding available matching options for better campaign tracking.
linkedin-adsconnectorsconversion-trackingidentifiers
Announcement
Enforcing Audience Hub access
Census is restricting Audience Hub access to Enterprise and Business Critical plans starting June 9th, 2026. Existing activation syncs will continue working, but new syncs and segments cannot be created unless customers upgrade their Fivetran plan.
audience-hubbillingplansfeature-accessannouncement
Improvement
HTTP Request Object: per-sync custom headers
HTTP Request object syncs now support per-sync custom headers on the HTTP Request destination and within NetSuite and HubSpot integrations, allowing more flexible request customization.
httprequestsheadersnetsuitehubspot
Improvement
HTTP Request: JSON Body Support on DELETE
DELETE syncs in the HTTP Request destination now support JSON and URL-encoded request bodies, expanding the types of integrations and APIs that can be called during deletion operations.
http-requestapideleteintegrations
Announcement
Activations User List and Invitation APIs deprecated
The Users and Invitation organization endpoints in the Fivetran Activations API have been deprecated in favor of Fivetran's core Users endpoints, which offer expanded functionality including invitation generation and account-level role management. Developers should plan to use both API keys in parallel during the transition to the standard Fivetran auth mechanisms.
apiactivationsauthdeprecationusers
Improvement
Microsoft Dynamics now supports Service Principal Authentication
The Microsoft Dynamics connector now supports Service Principal (client credentials) authentication as an alternative to OAuth, giving users more flexibility in how they authenticate their connections.
microsoft-dynamicsauthenticationconnectoroauth
Feature
Owner roles can now assign custom roles
Workspace Owners in Fivetran Activations can now assign custom roles to workspace members, previously limited to account administrators. This improves access control management within Fivetran Activations workspaces.
rolespermissionsworkspaceaccess-controlfivetran-activations
Improvement
Zendesk V2 Custom Object Lookup Field Support
The Zendesk connector now supports lookup fields on v2 custom objects, allowing fields that reference other Zendesk objects like Users or Organizations to be mapped through a "Lookup by" option in the UI.
zendeskconnectorcustom-objectsmappinglookup
Improvement
LinkedIn Ads: Sync Multiple IDs for Customer Audiences
The LinkedIn Ads connector now supports syncing multiple customer identifiers (emails, ad IDs) at once, enabling better matching when contacts have multiple IDs on file.
linkedin-adsconnectorsaudiencesdata-sync
Improvement
HTTP Request destination now supports Client Credentials OAuth
The HTTP Request destination now supports the Client Credentials OAuth grant type, enabling server-to-server authentication flows without user login for machine-to-machine API integrations.
oauthhttpauthapiintegrations
Feature
Trigger Activation Syncs from Fivetran Connections and Transformations
Activation syncs can now be triggered automatically when upstream Fivetran connections and transformations change. Configure these dependencies directly in your sync's trigger settings under the Fivetran tab with no additional setup required.
fivetranactivationsyncstriggersorchestration
Feature
Salesforce: FinancialAccount Object Support
The Salesforce connector now supports the FinancialAccount object for Salesforce Financial Services Cloud customers, enabling FSC users to sync financial account data.
salesforceconnectorfscobjects
Improvement
Userflow connector now supports EU region
The Userflow connector now supports EU region selection via a new Region dropdown in the connection setup UI. Existing connections default to US with no changes required.
userfloweu-regionconnectorinfrastructure
Improvement
Ortto: Multi-Region Support
The Ortto connector now supports regional API endpoints (US, AU, EU) that can be selected during connection setup. Existing connections default to US.
orttoconnectorsregionsapi
Improvement
Amazon Athena: Liquid Template Expression Support
The Amazon Athena connector now supports Liquid template expressions in sync mappings, allowing you to transform and combine source fields using Liquid syntax (e.g., {{ record['first_name'] }} {{ record['last_name'] }}) when syncing to your destination.
amazon-athenaconnectorsliquid-templatessync-mappingstransformation
Improvement
Freshsales: Dynamic Rate Limiting
The Freshsales connector now supports dynamic rate limiting that adapts to your account's API limits, improving reliability and sync performance.
freshsalesrate-limitingconnectorapireliability
Feature
New Ads Destination: Spotify Ads
Fivetran Activations now supports Spotify Ads as a destination, enabling businesses to sync customer data to build targeted audiences and track conversions across audio, video, and display ads.
adsdestinationactivationspotifyintegration
Improvement
X Ads: Additional Field Support for Web Conversions
The X Ads connector now supports ip_address and user_agent as optional fields for web conversions, enabling richer data collection and targeting capabilities.
x-adsconnectorsweb-conversionsfields
Improvement
Zendesk V2 Custom Object Support
The Zendesk connector now supports v2 custom objects. Zendesk will remove legacy custom objects on July 27, 2026, so users should migrate to ensure their syncs continue running.
zendeskconnectorscustom-objectsmigration
Announcement
Sunsetting Census Store, CSV Datasets, and Mesh Datasets
Census is deprecating Census Store and related features (CSV Datasets, Mesh Datasets, and Iceberg catalog access) as it unifies with Fivetran's data platform. Existing accounts will have read-only access from July 2026, and the service will shut down completely on August 1, 2026.
deprecationstoredatasetsmigrationfivetran
Announcement
Transactional Email Sender Updated
Transactional emails from Census are now sent from activation-support@fivetran.com instead of support@getcensus.com. Users with email filters or rules based on the sender address should update them to include both addresses.
emailnotificationsinfrastructure
Announcement
Retiring the Weekly Summary email
Census has disabled per-workspace weekly summary emails in preparation for integration into Fivetran, with an improved version planned for the future. If you have automated processes depending on the current email format, contact support to request re-enablement.
emailnotificationsdeprecationintegrations
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