Bulk Messaging Supports WhatsApp Content Templates
Customers can now send WhatsApp Content Templates to many recipients at once with personalization using the Bulk Messaging API, and configure fallback strategies like WhatsApp to SMS and RCS to WhatsApp for improved campaign delivery.
Customers can now send Content Templates to many recipients at once and personalize the template for each recipient using the Bulk Messaging API. This update enhances and simplifies sending notifications and marketing messages campaigns. With Bulk Messaging's configurable fallback, this release also enables new fallback strategies including WhatsApp to SMS and RCS to WhatsApp. Read the tutorial to get started today!
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