Building a global streetwear label with Next.js
KidSuper, a Brooklyn-based streetwear brand, transitioned from a Shopify-managed storefront to a headless architecture using Next.js, enabling greater creative control and flexibility to serve their global audience.
is a Brooklyn-based cult streetwear label and hybrid art brand with strong ties to the music, sports, and tech communities. From collaborating with the likes of Puma and Nike to co-designing Louis Vuitton's 2023 menswear collection, founder Colm Dillane and CTO Adham Foda are known worldwide for their boundary-pushing approach to fashion. KidSuper
The brand went viral in 2011 after Mac Miller wore their apparel on the cover of iTunes, and the duo knew they’d eventually require a tech solution that could keep up with their creativity. They needed to branch out from their -managed storefront and go headless, allowing them to bring their vision to life. Shopify
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