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Announcement

How MrBeast's storefront scaled to millions of users on Vercel

A case study on building a high-traffic e-commerce site for MrBeast's storefront, focusing on performance optimization and handling peak traffic from over 100 million YouTube subscribers.

How do you build a site to support peak traffic, when peak traffic means a fanbase of over 100 million Youtube subscribers? In this guest post, Julian Benegas, Head of Development at basement.studio, walks us through balancing performance, entertainment, and keeping "the buying flow" as the star of the show for MrBeast's new storefront.

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