Ruggable improved organic clicks 300% by optimizing frontend architecture
Ruggable partnered with Vercel and Contentful to optimize their frontend for performance, SEO, and conversions on their Shopify-based ecommerce platform, resulting in significant gains in organic search traffic.
Ecommerce brands today face immense pressure to stay agile and innovate continuously. Recognizing the need to sharpen site performance, enhance SEO, boost conversions and improve developer experience, Ruggable set out to optimize their frontend by using Vercel for performance and Contentful for content - building on top of their existing Shopify foundation.
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