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Announcement

Running Next.js inside ChatGPT: Native app integration

Vercel demonstrated how to run a full Next.js application natively inside ChatGPT using OpenAI's Apps SDK and Model Context Protocol, enabling client-side navigation, React Server Components, and dynamic routing within ChatGPT's iframe architecture.

When OpenAI announced the Apps SDK with Model Context Protocol (MCP) support, it opened the door to embedding web applications directly into ChatGPT. But there's a significant difference between serving static HTML in an iframe and running a full Next.js application with client-side navigation, React Server Components, and dynamic routing.

This is the story of how we bridged that gap. We created a Next.js app that runs natively inside ChatGPT's triple-iframe architecture, complete with navigation and all the modern features you'd expect from a Next.js application.

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