Strategic Partnership with Sanity for Composable Web Architecture

We’re excited to announce a strategic partnership with . Sanity is the modern content management system companies use to meet the realities of ever-increasing content complexity and customer expectations.Sanity—the Composable Content Cloud

Giving developers the tools to create at the moment of inspiration is core to both Vercel and Sanity’s DNA. From enabling to the recent co-development of , we aim to challenge the status quo through joint innovation. Sanity Studio to be embedded in a Next.js appVisual Editing

The composability at every layer of Sanity's content stack combined with result in the industry’s leading Web architecture for next-generation apps—trusted by organizations like , and .Vercel’s Frontend CloudLoomMorning Brew,Takeda

When you go composable with Vercel and Sanity, you’re future-proofing your business without sacrificing content creativity or iteration velocity. 

From measurable metrics—like page load speed and time-to-first-byte—to intangible team collaboration improvements, your developer and user experience alike will reap dividends from this joint solution.

Your collaboration-enhancing toolkit will include:

Cloud-native, composable Web stacks are becoming the go-to solution for innovative businesses. Decoupling the frontend and backend removes limitations set by monolithic platforms and frees up developers to build dynamic user experiences that convert, including: 

Take Loom: a video communication platform supporting seamless collaboration—and a joint customer of Vercel and Sanity. Their team opted to migrate from a monolithic tech stack to a composable one with Sanity, Next.js, and Vercel. 

Vercel's Frontend Cloud with the features they each need to ship the highest quality work. Meanwhile, their marketers are self-serving content creation and updates in Sanity, the team's CMS. “The engineering team can work on a completely separate feature or implement new designs using Next.js—all while sharing our work throughout the process,” says Tatiana Mac, a senior software engineer at Loom. enables the entire Loom team

When you leverage monolithic architecture, modifying content directly on the server is often facilitated by a “what you see is what you get” (WYSIWYG) editor. With a composable tech stack, content management becomes decoupled from the overall system. This separation can make it difficult for authors to quickly find and replace content on their website.

That’s why Vercel and Sanity released , which gives you a one-click path from your frontend to your content's home in Sanity Studio—so you can edit the source no matter where it may be reused.Visual Editing

This means that anyone can visually edit content and experience faster iteration—from developers to marketers.

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Future-proof with zero tradeoffs

Visual Editing: Vercel and Sanity’s joint solution for content collaboration

• Jumpstart app development with pre-built solutionsVercel + Sanity templates:

• : A single click from your Preview Deployment interface jumps you directly to the content you want to edit in Sanity StudioVisual Editing

• Create or update content without redeploying your site Composable in the cloudIncremental Static Regeneration (ISR):

• An optimal developer workflow for the fastest release velocity 

• Peak user experience for performance and SEO

• An editing environment that's decoupled from the content backend, allowing for total customization to optimize the editor experience