Vercel acquires Splitbee to expand first-party analytics
Vercel acquired Splitbee to enhance its analytics platform with new capabilities including top pages, top referring sites, and demographics tracking. The expanded analytics provide real-time, privacy-first insights into user behavior tied to performance metrics.
The future of web analytics is real-time and privacy-first. Today, we're excited to announce our acquisition of —bringing more analytics capabilities to all Vercel customers. Splitbee
Along with the acquisition of Splitbee, we're adding top pages, top referring sites, and demographics to —available now. With Analytics, you can go beyond performance tracking and experience the same journey as your users with powerful insights tied to real metrics.Vercel Analytics
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