Vercel Shop and Shopify enable agents as first-class shoppers
Vercel Shop, an open source Next.js storefront template, is now generally available and enables AI agents to interact with online stores through machine-readable product data and the Universal Commerce Protocol. Teams can build storefronts that serve both human shoppers and agents with shared cart and checkout experiences.
Agents already shop on the web, but they often use pages and tools originally built for people and search engines. Building a better shopping experience for agents means treating them as first-class shoppers, with product information they can read directly and tools designed for agents to shop.
Today, , our open source storefront template for , is generally available. Teams can launch storefronts optimized for how people, search engines, and agents interact with them.Vercel ShopNext.jsShopify
Vercel Shop is built on . The SDK gives teams access to the store’s product catalog, cart and order management, payments, and checkout to build custom storefronts. Earlier this year, to work across JavaScript frameworks. Today, the rebuilt SDK is generally available.Shopify’s Hydrogen SDKVercel and Shopify announced plans to rebuild Hydrogen
Vercel Shop makes product pages available as , including price, availability, and options. The same product URL can serve a visual page to people or product information that agents can read without interpreting the page’s layout. The template also includes structured data embedded in pages and sitemaps to help search and answer engines discover and understand the products.machine-readable content
Shopify co-developed the (UCP), which gives agents a standard way to search a store’s catalog, read product details, check availability, build a cart, and get a checkout link. Vercel Shop makes these capabilities discoverable at the merchant’s own domain, so agents can use MCP to search products and build carts without navigating the site.Universal Commerce Protocol
Vercel Shop brings the store’s product catalog, cart, and checkout together with a Next.js storefront, product information and shopping tools for agents, and a shopping assistant powered by . The storefront and assistant live in the same codebase, so teams can customize the store’s design and how the assistant helps shoppers.eve
guide coding agents through setup, customization, and template updates. Teams can create an experience where shoppers browse product pages or ask the assistant to find products and add them to their cart. Both share the same cart, so shoppers keep what they’ve added as they move between experiences.Skills included in the template
Today, we launched our merch store at with limited-edition drops. It’s built on Vercel Shop. The store’s shopping agent helps shoppers find products, add them to their cart, and continue to checkout.vercel.store
Shopify, Next.js, and Vercel already power storefronts for brands including AG1, Bombas, and PAIGE. When PAIGE , it saw a 22% increase in revenue and a 76% increase in conversion over Black Friday and Cyber Monday, with no downtime.re-architected its ecommerce platform
Create a storefront:
Get started with . Check the to connect your Shopify store and configure the storefront.Vercel Shopdocumentation
Give agents the information and tools they need
Customize the experience for all customers
Storefronts built with Shopify and Vercel
Get started with Vercel Shop
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